Who We Are

Based in Berlin, Sellluxe is an e-commerce startup dedicated to importing and developing our own exclusive brands. We focus on partnering with trusted suppliers to transform high-quality products into recognizable brands for the European market. Our mission is to create long-term value by building brands that resonate with consumers across leading online platforms.

Our Values

At Sellluxe Trade, we pride ourselves on a set of core values that guide our operations and ensure successful, long-term partnerships with our suppliers
Trust and Transparency

We operate with complete transparency, ensuring that our suppliers can rely on us to represent their products accurately and professionally. Trust is at the core of every partnership we build.

Commitment to Quality

We set high standards for the products we source and resell, ensuring that our suppliers' goods are presented to end customers with the quality and care they deserve. Excellence in execution is our priority.

Efficiency and Timeliness

In the fast-paced world of e-commerce, time is critical. We prioritize efficient operations, ensuring that products are listed, marketed, and delivered to end customers in a timely manner.

Mutual Growth

We believe in growing together. At Sellluxe, we seek long-term partnerships with our suppliers, providing stability, consistency, and mutual benefits as we expand our reach in the European market.

Professionalism in Every Aspect

From sourcing to customer service, we maintain a professional approach that ensures both suppliers and customers are satisfied. We take pride in upholding a serious and dependable business image.

Market Expertise and Adaptability

With extensive knowledge of e-commerce and consumer behavior, we ensure that our suppliers' products are well-positioned in the market. Our ability to adapt to trends allows us to stay competitive and offer the best opportunities to our partners.

Sellluxe Founder & CEO Ghaith Bukai

Ghaith Bukai

Founder & CEO